The Block Stories
A brand identity that celebrates the artistry of block printing, blending traditional craft with a modern visual language.
Service
Brand Identity Design
2024
The identity was built around the tactile essence of block printing, with the “O” in Block reimagined to carry the texture of an authentic wooden block. Motifs and textures inspired by traditional block printing were explored through multiple sketches, bringing the
richness of the craft into the brand’s visual language. The final outcome is a clean and contemporary 2D logo that balances heritage with modernity — retaining the handcrafted essence of block prints while remaining versatile across brand applications.
Design Process
We explored block print textures and motifs through sketches, then refined them into a modern identity that retains the handcrafted essence.
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Designed with ♥ by Studio Iyarkai
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