Poonghuzhali

Crafting a brand identity rooted in Tamil culture and temple art, bringing heritage motifs to life in a modern visual language.

Services

Brand Identity & Website Illustrations

The logo is inspired by the sacred symbolism of the “Kili” (parrot) in Tamil art, representing love, fertility, and divine speech. Drawing from Madurai Nayak and Thanjavur temple painting traditions (16th–18th century),

the design incorporates temple architecture, ornamental motifs, and traditional kolam patterns. This approach creates a harmonious blend of cultural authenticity and contemporary brand identity.

Website Illustrations

Hand-drawn, watercolor-inspired illustrations that reflect the brand’s roots. Each sketch was crafted to capture the essence of Poonghuzhali, extending its cultural narrative into a warm and authentic digital presence.

Design Process:

Research & Inspiration: Explored temple architecture, Nayak/Thanjavur motifs, and the parrot’s cultural symbolism.
Concept Development: Drew from kolam and ornamental patterns to shape a rich visual language.

Logo Design: Framed the parrot within architectural elements to symbolize heritage and auspiciousness.
Refinement: Balanced and simplified the design for versatility and modern use.

All Projects

Poonghuzhali

Designed with ♥ by Studio Iyarkai