Paidhu
Playful, vibrant packaging for a floral-based cookie brand, blending natural purity with child-friendly appeal.
Service
Packaging Design
Paidhu is a brand that redefines how people experience floral-based foods, sourcing directly from trusted farmers to ensure unmatched purity and freshness. For their new flower-based cookies launch, we designed packaging that’s eye-catching, fun, and rooted in nature. The packaging features hand-illustrated characters
inspired by flowers, brought to life with contrasting, lively colors that spark curiosity and delight—especially for kids. While playful at first glance, the design also communicates Paidhu’s core values of purity and freshness, striking a balance between wholesome ingredients and joyful storytelling.
Design Process
The characters were inspired by the Oswald cartoon and its iconic flower character, reimagined with vibrant contrasts to capture the playful spirit of Paidhu’s floral cookies. This approach allowed the packaging to feel both nostalgic and fresh, appealing to kids and adults alike.
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Designed with ♥ by Studio Iyarkai
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