Kannavarai Tea

A storytelling-led social media campaign capturing the soul, tradition, and people behind premium Nilgiris tea.

Service

Social Media Campaign

Through a series of reels and visuals, we showcased the journey of tea—from the serene Nilgiri estates to the meticulous craft of processing, and finally, to the soulful connection between people and the land

Each concept reflected emotions, authenticity, and the timeless essence of tea-making, turning everyday moments into powerful stories.

People Behind Kannavarai

The true soul of Kannavarai lies in its people—their smiles, their patience, their stories. Each photograph and video is a glimpse of the warmth and dedication behind the tea.

Kannavarai factory, Aravenu, Kotagiri

Design Process:

We drew inspiration from the lives of the people behind the tea, weaving their emotions, traditions, and craftsmanship into each reel. By blending poetic visuals with authentic storytelling, the campaign brought Kannavarai’s heritage and heart closer to its audience.

To ensure consistency and depth, each narrative was carefully crafted to balance visuals, sound, and emotion—capturing not just the making of tea, but the feeling of being part of the Nilgiris. This approach turned the campaign into more than just content; it became a heartfelt tribute to the people, the place, and the tradition that define Kannavarai.