105°

A bold, minimal identity that fuses sustainability with luxury fashion.

Services

Brand Identity Design

105° is more than a fashion brand — it’s a movement redefining style with sustainability at its core. Crafted from plastic wrappers transformed into handwoven fabric strips on a traditional handloom, the brand embodies the fusion of environmental responsibility and contemporary luxury.

The logo design reflects this ethos in its simplicity. The clean, straightforward wordmark transforms the “0” into a distinctive upcycled symbol, creating a mark that is both elegant and meaningful. Minimal yet powerful, the identity communicates the brand’s purpose: making sustainability aspirational.

105degree

Each handbag carries a story — plastic wrappers handwoven into fabric, transformed into accessories of beauty and responsibility.

Design Process:

Discovery: Explored the brand’s mission of blending handloom craft, sustainability, and fashion.
Concept: Developed a visual language rooted in simplicity, purpose, and elegance.

Identity: Designed the “105°” logotype with the “0” reimagined as an upcycled symbol.
Refinement: Balanced minimalism with distinctiveness to create a timeless, memorable brand identity.

All Projects

Poonghuzhali

Designed with ♥ by Studio Iyarkai